Anthony Rodriguez is the Social Media Manager for the Palm Beach County Sheriff's Office in south Florida.
Anthony tells the story about their social media platforms being taken over by an 8 year old girl that had been dead for 30 years and how this girl brought her cold case back to life.
This is a chilling and powerful use of social media in a case that was specifically chosen that had all the right ingredients to make it a viable case to profile.
Here is a Storify that chronicles the take over and case of Christy Lina.
Plus Anthony shares his marketing strategy to get over 600 new followers on the PBSO's Facebook Page in just a few hours, 100% organically.
You can find the PBSO at: