Yael Bartur is the Digital Strategist for the NYPD and you can bet that with 116 Twitter Accounts and a massive community she has her hands full but she takes it all in stride.
With a solid strategy and a plan for growth that includes proper training, monitoring and management of the department's social media accounts the task she has comes with a great potential for many agencies to follow.
Yael chats about the wins, challenges and who she looks to for inspiration as she looks for new and innovative ways to promote the department and the men and women who serve and protect North America's biggest city.
Yael even teases about a test Facebook account that the
department is using as the pioneer for growth on the world's
biggest social network... and because you are reading this, you get
to see it for yourself.
Like https://www.facebook.com/NYPD34pct/ and see how the community of Washington Heights is being served on Facebook by their police.
Follow Yael on Twitter https://twitter.com/yaelbt