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The Police Podcast

The Police Podcast brings together police officers, the agencies they represent and the communities they serve. We discuss current events, social media, best practices when dealing with the police and the lives our officers live. When we aren't talking with officers, we talk to business leaders in industries that can have positive impacts on helping agencies and officers do better jobs. Experts from communications, finance, equipment and training bring their real world knowledge to help inform and educate our nation's protectors.
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Now displaying: Category: Police
Apr 20, 2018

Katie Nelson is the Social Media & Public Relations Coordinator of the City of Mountain View Police Department. 

The Mountain View Police Department is a leader in the social media space for law enforcement using a scientific approach to how they execute their digital communications. 

Combining pop culture, analytical insights and listening to their audience has made them tuned into how to most effectively share their public safety messaging.

You can find Mountain View Police on most social media platforms where they provide individualized messaging that fits both the platform and the audience for a deep ability to be effective. 

Katie is always willing to share her expertise and experience. 

https://www.linkedin.com/in/katienelson210/

Here are a few of the Mountain View Police social channels. 

https://www.facebook.com/mountainviewpolicedepartment/

https://twitter.com/MountainViewPD

https://www.instagram.com/mountainviewpd/

Also in this episode, I open by sharing the Smart Squad App that has been created by Faction Four System Inc.

This platform and its technology adaptation for police is a game changer for any police department that is looking to manage resources more effectively with increased efficiency. 

The Lethbridge Police Department is one of the agencies using the Smart Squad App and you can see how they are using it and what their officers think about it in this video that was produced by the LPS. 

https://youtu.be/PZO-dD2VFdI

To learn more about the Smart Squad App and how it can help your agency, visit their website here:

http://smartsquadapp.com/

They can also be found on social media:

https://www.facebook.com/smartsquadapp/

https://twitter.com/SmartSquadApp

https://www.facebook.com/LethbridgePoliceService

You can find the Lethbridge Police via their website and naturally social media:

https://www.lethbridgepolice.ca

https://twitter.com/lethpolice

Huge and special thanks to the "OKAYestCop" who pointed out the video and the Smart Squad App to me.

https://twitter.com/okayestcop

Note - Me talking about the Smart Squad App is not a paid endorsement... just me sharing a really great resource. 

Apr 6, 2018

Chase Daniels is the Assistant Executive Director of the Pasco County Sheriff's Office working under the leadership of Sheriff Chris Nocco. 

Chase's portfolio includes communications, social media and legislative affairs...and a few 'other things." 

You may recognize the Pasco County Sheriff's Office for their work with the #9PMRoutine and the #LivePD broadcasts, but what you might not recognize is the excellent social media strategy that has positioned the Pasco County Sheriff's Office to be one of the best social media programs representing law enforcement. 

Chase is quick to point out that while he plays a part in it, the greatness of the social media presence begins with Sheriff Nocco and spans to include a team of dedicated personnel that believes in being transparent, open and connected to their community. 

You can connect with the Pasco County Sheriff's Office here:
Website - https://pascosheriff.com/
Twitter - https://twitter.com/pascosheriff
Facebook - https://www.facebook.com/pascosheriff
YouTube - https://www.youtube.com/user/pascosheriff

How would like to get your hands on one of the #9PMRoutine T-Shirts? Just visit http://www.pascosheriffcharities.org/store/ to support the Pasco County Sheriff's Charity and grab a great T. 

9PM Routine T Shirt 

Apr 3, 2018

Today I'm joined by my good friend, Chief Billy Grogan of the Dunwoody Police Department in Georgia.

Chief Grogan is talking leadership and how he is giving back to the future leaders of law enforcement with his new venture, "Top Cop Leadership".

Chief Grogan shares what it takes in the current day of policing what it takes to be a top cop and how he can help you get there with his view from a man that has risen to the top level of policing serving not only as a chief but every rank needed to get there including his time as the President of the Georgia Association of Chiefs of Police. 

You can find more information about Top Cop Leadership at 
http://billyjgrogan.com/ and on social at

Facebook: https://www.facebook.com/TopCopLeadership/

Twitter: https://twitter.com/TopCopLeader

 

In other notes:
Ep 93 recap - To donate to Casie Shimanski's fundraising effort for children's cancer research via the St. Baldrick's Foundation go to:
https://www.stbaldricks.org/participants/getmarriedgobald

Ep 96 recap - To get Melissa's book, "Crisis Ready", you can click this link to purchase at Amazon:

CRISIS READY

Mar 5, 2018

Neil Dewson-Smyth is a police officer in the UK who has been in uniform operations for 26 years. In the first 7 years he covered all aspects of day to day policing. He then progressed to traffic operations for 7 years as a class 1 advanced driver dealing with all road traffic accidents and numerous fatal road traffic accident investigations. 

On transfer to Cheshire he spent 12 months in the custody investigation team before promotion to Sgt, then spent 7 years as custody sergeant with compliance to PACE 1984 and the Safer Detention and Handling of Persons in Custody (SDHP) guidelines. Detainee risk assessment specialist and understanding of high risk medical issues relevant to custody. Intoximeter EC/IR specialist and trainer.

He is now a Force Incident Sgt in the force control room. His role requires oversight of the whole force, overseeing all emergency and priority incidents and matching resources to demand while maintaining officer safety and public confidence.

He is also the Social media advisor and engagement lead to Cheshire Constabulary but also nationally and internationally with other forces and police agencies. Helping officers, leaders and staff; remove barriers to effective use, maximize their potential to reach out to and build relationships with their communities digitally through varied media applications and platforms. 

Neil has a strong passion for the dangers of distracted driving with particular emphasis on the use of mobile phones.

He is the creator of the internationally recognized #DontStreamAndDrive campaign and continually campaigning to raise awareness of the dangers.

Neil was the International “Connected Cops” Social Media Leadership Award winner 2016 and was shortlisted as Best Tweeting Sgt in 2017 UK Police Twitter Awards.

You can find Neil online under the ID @SgtTCS.

Mar 1, 2018

In this episode of The Police Podcast, Tamrin Olden and Mike Bires from The Law Enforcement dot Social Podcast joined in for a special  crossover episode. 

The three of us discussed what we see happening in the area of law enforcement and public safety social media use giving our own predictions / keys to success for 2018.

Tamrin and Mike's five predictions of success for the coming year are:

  1. Study your analytics
  2. Focus on personal engagement
  3. Create organic engagement
  4. Invest in your presence
  5. Create professional content

 

My five predictions for creating your best success possibilities in 2018 are...

  1. Strategic Use of Social Media 
  2. Personal Engagement and ROI
  3. Live Video- periscope, Facebook live, Instagram live. 
  4. Invest in technology. Tools, technology, training, and resources.
  5. Professional Content

What was fascinating about doing this show is we didn't share what our ideas were prior to hitting record... we took turns sharing our thoughts only to see that we had lots of overlap and complimentary points. 

I'm thankful to Mike and Tamrin for doing most of the heavy lifting on these show notes.

  • ​Facebook announced how the algorithm would be stifling to getting your posts circulated. 
  • Facebook is going to take priority away from pages and give it back to people who contribute to Facebook engagement. 
  • This Facebook strategy won't be entirely possible because they have a fiduciary responsibility to make money for their stakeholders. 
  • Pages on Facebook are going to have to rely on their engagement with their audience and followers. 
  • Pages are not going anywhere, but your profile will be critical. 
  • Pages and profiles will only see gain success by having fun while portraying your message with fantastic engagement. 
  • Agencies need to invest in technology and not rely on their officers to use personal equipment. 
  • You have to have professional quality images, graphics, and videos. 
  • The excuse of, "I'll just use what I have" is no longer a valid outlook if you want to succeed in the social media world. 
  • People want to see authenticity in your posts. 
  • You want to create content that is going to make people "stop the scroll." 
  • When going live focus on providing content that helps the department gain the interest of its followers and get the focus off of you. 
  • FAQ's, utility videos, how to's, and behind the scene live videos are what are going to grab the attention of your audience. 
  • If you are getting a frequently asked question, go to a live outlet and answer it in depth. 
  • Production videos are useful to post too, but the engagement from live videos with your viewers is where you're going to get the most feedback. 
  • The polished behind the podium is not relatable, and people are going to keep scrolling. 
  • Have organic engagement where you are not fishing for viewers. 
  • Two-way conversations with your residence are essential. 
  • Listen to your audience with question and answer sessions. What they want to learn about are the topics that should have precedence. 
  • Offline customer service can increase your online customer service and engagement. Invest in both. 
  • Don't let your obsession with online social currency take away from interpersonal interaction. 
  • Set the tone for your fans. 
  • Return on investment and social return on investment. If an agency isn't measuring what they are getting back, there is no need for pointless posts. 
  • The tool of social media needs is a serious factor in reaching out to the community and making the connection with the people. 
  • Study the ROI and see what happens. Look at the analytics and become familiar with what type of content people like. 
  • Stay on top of your app updates, solicit expertise, study analytics, read articles and take seminars to stay informed on how social media is changing and how to properly utilize it. 
  • Adjust the content and style of posts. What worked last week, may not work next month. 
  • Tim had to learn to be critical of silly posts and had a realization that the unprofessional content he was seeing from officers, wasn't 'humanizing the badge,' but making a mockery of it. 
  • Be aware of spikes in your followers. Check the analytics of who your audience is to determine whether or not they are quality followers in your community. 
  • Public perception needs consideration. 
  • When posting a dance, challenge or fun video; make sure that there is a purpose and a message conveyed. 
  • Take the time to write down your goals, objectives, and putting a strategy to the purpose and the use. 
  • Communicate to your community and internal audience. Explain your strategy, why you're doing it, how you're going to execute it and work with purpose and intent. 
  • Explore how you're going to reach specific groups and your local community.
  • Make sure you are communicating a positive image. Not only for the police department but the city and the workers. Portray that you care about the town and are going to make it safe and fun for people to live, work and play in. 
  • Be transparent. 
  • Social media and PIO work can put your agency in a positive light and change the reputation of the department. 
  • Socia media is a multi-faceted outlet. 
  • You must implement all of these factors to reach a successful platform. 


Be sure and follow the gang from The Law Enforcement dot Social Podcast... on Instagram and Facebook @lawenforcement.social and their personal accounts, @isocialcop, @idigitalcop, and @tamrinolden.
 

 

Feb 26, 2018

Anthony Rodriguez is the Social Media Manager for the Palm Beach County Sheriff's Office in south Florida.

Anthony tells the story about their social media platforms being taken over by an 8 year old girl that had been dead for 30 years and how this girl brought her cold case back to life. 

This is a chilling and powerful use of social media in a case that was specifically chosen that had all the right ingredients to make it a viable case to profile.

Here is a Storify that chronicles the take over and case of Christy Lina. 
https://storify.com/TimBurrows1266/justice4luna

Plus Anthony shares his marketing strategy to get over 600 new followers on the PBSO's Facebook Page in just a few hours, 100% organically. 

You can find the PBSO at:
https://twitter.com/PBCountySheriff
https://www.facebook.com/palmbeachcountysheriff
https://www.instagram.com/pbcountysheriff
https://www.youtube.com/user/PBCountySheriff

Website:
http://www.pbso.org/

 

Jun 14, 2017

This is a long episode coming in at 2 hours.

A couple of highlights...


41 minutes
I gave a list of successful black people: police officers, politicians, business, entertainers. According to Desmond, not one is successful based on merit, skills or abilities. 

62 minutes
The School Resource Officer Program

 

One of my favorite quotes of all time is from Benjamin Franklin…. “Love your enemies for they will tell you your faults.” 

Prior to Franklin saying that, Antisthenes said, Pay attention to your enemies for they are the first to discover your mistakes.

And I’m sure he got that from Socrates who said every man needs a faithful friend and a butter enemy. One to advise and the other to make him look about him.

Today’s guest to many in the policing environment in Canada and certainly Toronto is viewed as the enemy. Challenging the norms, shaking up the status quo and forcing police and government to look at how things are done. 

Many will question his motives and many more will refuse to listen to him at all but you can’t ignore what he has done.

In 2015 he penned an incredibly passionate article that allowed readers an insight into the perspective of a man that has been treated differently his whole life because of the colour of his skin.

He can be credited with not just changing how the Toronto Police conducted street checks or ‘carding’, but how the he got the Province of Ontario to change the practice for all police officers.

Was it a system that needed to be fixed?

Yes… did anyone expect the results that happened? Probably not.

But then when you don’t listen to your critics, and worse, you don’t raise a strong voice to offset what is being said… then you’ll lose every time.

The new target of the man…the Toronto Police Service School Resource Officer program.

The program that has proven to be incredibly valuable to all youth. But as you hear Demond Cole talk, you’ll soon notice that he has no interest in the positive outcomes and the positive influences that police officers play. He focuses on nothing but the negative… just a few negatives, which are almost completely anecdotal.

He easily asserts that he can’t be questioned because these are his experiences but disregards the experiences of others.

Desmond represents his views through his lens and believes anyone that has success didn’t create their own path using merit and hard work, the likes of Oprah, Lincoln Alexander, Mark Saunders, Peter Sloly, Keith Forde or even President Obama… the got to their positions by other means.

I learned some things from listening to Desmond speak. I made notes of things I want to research further. He gave me food for thought a couple of times… but he refused to see any other point.

I shared knowledge from a perspective he doesn’t know. My perspective as a police officer, coming from a single parent home, lower socioeconomic background and yet, he had no interest in hearing the ‘other side.’

We agreed that this is a much bigger problem than he or I, the police or the SRO program. It’s a historical problem of underfunding, a lack of resources and a lack of commitment to fix problems.

You will notice, that while some people change, adapt and evolve with the times, learn from their mistakes and become better… others refuse to do so and therefore will continue to be bitter and combative about any possible better future.

Jun 27, 2016

MC - AKA Jason Hoschouer was the very first guest I ever had on The Police Podcast...

I knew at some point I would have him back on. We've kept in contact since that first episode and I've been an avid listener to his podcast, The Crossover Show that he co-hosts with Justin Bieber.

MC has been online talking about his duties since 2008 and letting the world know, "If got stopped, you deserved it." He talks about some of the current events that we've been seeing around North America, finances, quality of life and what he thinks are the most important things in life.

Last time MC was on the show he talked about his interest in financial matters after going through debt struggles and finding his way out through training he received from Dave Ramsey.

Well, MC is now taken this to the next level developing the, "Motorcop Mindset" which is a system to help people improve their lives.

MC has always been an author focusing on blog writing, but now he has just published a new book on focusing on budgeting for the first responders, "Badges And Budgets - Personal Finances From A Law Enforcement Perspective".  

Here is the link to his book on Amazon. 

I bought MC's book and it is filled with actionable content and financially sound advice. If all you do is implement what MC talks about in this book, you'll be better of than you are right now...take it to the next level and...well, let's not get ahead of ourselves.

BIG NEWS FOR OUR LISTENERS OF THE POLICE PODCAST...

Jason is offering a free webinar for you on Saturday July, 2nd at 1:00pm ET / 10:00am PT, in which he will walk you through The Motorcop Mindset and Budgets & Badges.

Here is the link that will take you the registration page. 

https://themotorcopmindset.webinarninja.co/my/wnwebinarlist/index?webinar_id=7361 

Follow MC:
Twitter https://twitter.com/motorcop1
Facebook https://www.facebook.com/motorcopblog
Blog www.motorcopblog.com
New Website - TheMotorCopMindset

MC is also a contributor to Uniform Stories. Check out his work there as well:
http://uniformstories.com/

Make sure you get on the list for his upcoming book to subscribing to his blog.

Thanks to MC for taking the time to join us on The Police Podcast!

I'd be honored it you would take the time to rate The Police Podcast and/or leave a review. It would help me be sure to focus on the content you want to hear.

Thanks

 Tim

Jun 17, 2016

Mike McCormack is the President of the Toronto Police Association, the largest of it's kind in Canada representing over 8,000 members both sworn and civilian.

Mike comes from a deep policing tradition and like he mentioned in the interview, his dad went up the management side to become Chief and Mike chose the other side to become president.

I'm not sure which title I would rather hold, Chief or president. What the two men have in common is an incredible duty of service to others and Mike has taken the police association in a direction that has increased awareness of the importance to tell the message of what it takes, "to protect those, who protect others."

During this episode, Mike talks about the Toronto Police Transformational Task Force*, public safety, "Carding" and offers advice to other associations.

I hope you enjoy this episode. 

You can contact / follow Mike and the TPA at:

The Toronto Police Association Website
Email
Twitter
Facebook

Note:

* When this episode was recorded, Mike had not seen the final report so any comments he made at the time were not based on the report itself. 

Jun 3, 2016

Ben Gardner is probably better known as @TrooperBenKHP is one part of the Kansas Highway Patrol that has become infamous in law enforcement social media circles as, "The #TweetingTroopers".

Trooper Ben has been using Twitter as his primary tool for outreach to help educate, inform and entertain his community of followers talking traffic safety.

You can find him at crash scenes and community events, conferences and cruisers and you can always be sure that he will be talking about ways to stay out of jail, in your car and on the road safely.

While he is in uniform though, you won't find him in a donut shop but you will find him advising what the Chili Index for the day is. 

You can follow Ben on Twitter as he tweets for C Troop of the KHP.


May 16, 2016

Chris Lewis was the Commissioner of the Ontario Provincial Police before retiring in 2014 to start his consulting firm, Lighthouse Leadership Services.

Commissioner Lewis is also a special correspondent to Bell Media covering issues relating to policing. 

He was very candid in this interview discussing his feeling on Street Checks (Carding) and that when he was the boss, he had no problem telling his boss the Premiere Of Ontario (respectfully) exactly what he thought. 

Lewis’ leadership experience is wide and varied, including tenures as Deputy Commissioner of OPP Field Operations; Commander of the Investigations Bureau; the Information Technologies Bureau; and the Emergency Management Bureau; as well as the Director of the Criminal Intelligence Service Ontario at the then Ontario Ministry of Solicitor General. He was Regional Commander of the OPP’s East Region; served as Director of the Criminal Investigation Branch; and worked with the Royal Canadian Mounted Police to establish and lead the Cornwall Regional Task Force.

You can find him here:

Lighthouse Leadership Services

Twitter

Facebook

LinkedIn

May 9, 2016

He's best known online as Mike_TheCop on all things social, but he also has a second persona as one of the contributors to, "Humanizing The Badge."

Mike is a Metro Detroit area police officer who infuses his wicked sense of humor within the day to day happenings of a police officer. 

His antics on Vine, Instagram and Facebook are the stuff that legends are made of which has brought a global audience to the things he does in policing and offers a comedic, behind the scenes look at police life.

But, he has a serious side and that can be found at Humanizing The Badge, which is a website and blog dedicated that is described on their website as, "...a group of creatives seeking to participate in the growing voice of support for law enforcement officers around the world."

You can find Mike:

Twitter
Facebook
Vine
Instagram
SnapCode
Mike The Cop on Snapchat

Don't forget when you follow Mike, also take the time to visit Humanizing The Badge on their social channels as well.

Facebook
Twitter

Thanks Mike for taking part in the podcast. 

 

May 3, 2016

Officer Tommy Norman of the North Little Rock Arkansas Police Department is one of a kind! When I first began following Tommy, I believed that he must be a community relations officer or school resource officer. 

The guy is all over social media talking with the community, showing their good work, this guy interacts with everyone! 

I was surprised to learn that he is a front line patrol officer that answers radio calls, arrests bad people and does his calling with incredible respect and integrity. I also learned that it isn't just his style of policing, but an a philosophy that permeates the North Little Rock Police Department from Chief Mike Davis on down. 

Tommy was quick to point out that the North Little Rock Police Department truly wants to embrace their community and knows the value of building relationships and trust go a long way in building a better community for everyone! 

A couple of weeks ago Tommy went to Prom with a young lady, he delivers toys and clothes out of the back of his patrol car and always has time for a kind word.

If I had to pick three words to describe Tommy Norman from the short time I spent with him and from the digital footprint he has created they would be:

  1. Servant
  2. Humble
  3. Honorable

Follow Officer Norman of his social media channels:

Twitter
Instagram
Facebook
Snapchat - Scan the Snap Code below.

 

 

 

 

 

 

 

Follow the North Little Rock Arkansas Police:

Facebook

Special thanks to Sgt. Brian Dedrick, the Public Information Officer for setting this interview up. 

 

Apr 27, 2016

Yael Bartur is the Digital Strategist for the NYPD and you can bet that with 116 Twitter Accounts and a massive community she has her hands full but she takes it all in stride.

With a solid strategy and a plan for growth that includes proper training, monitoring and management of the department's social media accounts the task she has comes with a great potential for many agencies to follow. 

Yael chats about the wins, challenges and who she looks to for inspiration as she looks for new and innovative ways to promote the department and the men and women who serve and protect North America's biggest city.

Yael even teases about a test Facebook account that the department is using as the pioneer for growth on the world's biggest social network... and because you are reading this, you get to see it for yourself.

Like https://www.facebook.com/NYPD34pct/ and see how the community of Washington Heights is being served on Facebook by their police. 

Follow Yael on Twitter https://twitter.com/yaelbt

Apr 26, 2016

Nick Selby Talks Data...Big Data

What happens when you use data instead of anecdotes to study the information behind police shootings? You get facts and not rhetoric. You get a place to start a real conversation about situations that need a deeper look.It's amazing what Nick Selby and his team are doing with data research to get to the bottom of the real story. You can't argue with facts and physics and when those get backed up by data, you have a pretty solid foundation for understanding. 

You have to go look at the study that the team put together here:

Police Killings In Context

About Nick Selby

Chief Executive Officer and Co-Founder

StreetCred CEO and co-Founder Nick Selby was sworn as a police officer in 2010, and currently serves as an investigator at a police agency in the Dallas-Fort Worth area. His focus is on crimes that leverage the Internet, such as fraud, organized retail crime, identity theft and child exploitation.

He was an information security analyst and consultant for ten years, and has worked in physical security and intelligence consulting in various roles since 1993. He is co-author of Blackhatonomics: An Inside Look at the Economics of Cybercrime (Syngress, 2012) and technical editor of Investigating Internet Crimes (Syngress, 2013).

In 2005 he established the information security practice at industry analyst firm The 451 Group, where he conducted in-depth interviews with and consulted more than 1000 technology vendors, and a range of Fortune 1000 and government clients. In 2007 he was appointed 451’s VP of Research Operations. Since 2008 he has focused on law enforcement intelligence, while managing a boutique consultancy that provided cyber-incident response services to Fortune 250 companies.

He co-founded StreetCred Software, Inc., in 2012.

Nick has consulted hundreds of venture-backed startups on understanding their competitive landscape, on product development and feature enhancements, user interface and security. He has consulted US and European governments, more than 80 investment banks, more than 20 venture capital firms: on the investment side, to better understand the technology and landscape of the companies into which they invested, and on the operations side on securing their intellectual property and processes.

Apr 21, 2016

Yes police fans...you read / heard / saw it right. The Police Podcast is back for it's second season.

Now I know how Netflix feels every time it rolls out a new season of House Of Cards. The anticipation is incredible, the new season drops and in 15 hours, I've binge watched every amazing moment and then I am feeling left empty and lost again.

But, not to worry...I am not dropping an entire season on you at once and then walking away. Although there are 2 older recordings ready to go, 2 new recordings ready to go and 2 new interviews scheduled to record I still believe in offering relevant content, which is timely and appropriate.

Now this episode is more of a fun one to let you know that The Police Podcast is returning so no deep thoughts, or interviews...just some music, a couple of minutes of me talking and an invite for future guests and listeners.

I'm not even sure what I'm going to call this episode...

S2.Ep1?
Ep40?
PTP39?
Ep78?

Good grief...decisions, decisions.

 

Jul 23, 2015

This podcast is brought to by...

For something a little different...this podcast was origianlly recorded as a 'Scope on the Periscope platform, so you'll hear references to the audience and Periscope specific terms...let's see how this goes.

5 Tips To Help You Trick Facebook's Algorithm

Facebook, as a publicly traded company has a responsibility to earn money for it's investors, not to give you what you want...views.
A+B=C, if C then D. If D=T+L then, M.
I have no idea what that means but I know it's a very basic algorithm. A mathematical equation or formula. The language of computer program functionality.

Facebook uses algorithms to determine exactly how your experience will be using the platform based on a multitude of variables, all designed to accumulate data to provide to advertisers to make money to please investors....plain and simple.

"...you mean very little to Facebook..."
Most of us aren't paying Facebook for anything but we are happy to use their infrastructure to post our messages, thoughts, pictures, videos,...you know, content. For a page, this means you mean very little to Facebook unless you are 'paying to play'. But, fewer and fewer people are actually seeing that content, even if it is awesome.

How do you get around this algorithm problem and trick Facebook into pushing your content without paying?

You play within the rules of the algorithm for your own benefit. You understand how the algorithm works and you manipulate it. Here's how.

1) Pictures
Facebook loves pictures. Make pictures part of your content. Make the pictures good so that they get attention.

2) Videos
Facebook after allowing native video has seen a dramatic rise in video use and views. Post videos on a regular basis...even if they aren't yours but make sure they are videos people will view.

3) Interaction / Engagement
Make sure you reply to people who comment on your content. Like their comments (if appropriate) and reply, even if it's to just say "Thanks".

4) Share Great Content
If someone else has produced great content that is popular, share it with your audience AND make sure to include where the information came from.

5) Keep Eyes On Your Content
Think long, sticky content. Facebook is now rewarding content that keep eyes on it longer. With your picture, video, shared content, be willing to write "War and Peace". Write a long post that will keep eyes on your content. Just look at what Facebook had to say on one of their own recent blog posts about this:

"For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. Her post even includes a photo.

You spend time reading her post and the interesting discussion about the best places to eat that had broken out in the comments on this post, but you don’t feel inclined to like or comment on it yourself. Based on the fact that you didn’t scroll straight past this post and it was on the screen for more time than other posts that were in your News Feed, we infer that it was something you found interesting and we may start to surface more posts like that higher up in your News Feed in the future."

Adding into the end of tips number five....if you have made it this far, you now see what it means to have a long, sticky post. Even if you don't "like" the post or comment or share it, Facebook will reward this page because your eyes stayed here a lot longer so Facebook knows, there was something to it.

Jul 17, 2015

The episode is brought to you by....

 

Chris Rasmussen has been a police officer for 20 years and works with the Redwood City Police Department.

He is a devoted family man, community member and all around great guy. I've been following Chris for many years and consider him one of the "OGs" of law enforcment's social media use. 

Redwood City has a diverse population but the greatest population base there speaks SPanish so it only seemed logical to Chris that they should establish a Spanish Police presence with their social media efforts. 

Chris is repsonsible for the creation and implementation of his departments social strategy and is the primary point for dissemination, monitoring and engagement...and he is also a front line officer...kind of takes away the excuse for no time.

Follow Chris and the Redwood City Police:
Twitter: https://twitter.com/chrisrasz
Facebook: https://www.facebook.com/chrisrasz

Twitter: http://twitter.com/redwoodcitypd
Facebook: https://www.facebook.com/RedwoodCityPD
Facebook (Spanish) https://www.facebook.com/PoliciaDeRedwoodCity
Web: http://www.redwoodcity.org/police/#

Jul 15, 2015

Today's Podcast is brought to you by:


 

Chief Billy Grogan has been a fan, user and teacher of social media for law enforcement as long as he has been the Chief. In fact, he is the @LESMChief on Twitter!

Chief Grogan knew from the time that Dunwoody Georgia Police came into existence, social and digital media would play a role in how they would engage with their community, build relationships and foster an environment that allowed a trusting relationship to grow.

In the beginning it was only Chief Grogan at the controls of the Dunwoody PD presence, but with your executive supporting the medium, it didn't take long for the agency to put more and more people into place to carry the voice of the agency.

Chief Grogan has complied all he has learned into the pages of a brand new book, 

Chief Grogan has put some considerable thought into this book. Tips, tricks, tools, policy, examples...every page has information that has the most important element you would want...useable content! 

I highly recommend Chief Grogan's book which you can order by following this link: Twitter: A Guide For Law Enforcement

To get to know Chief Grogan and the Dunwoody Police better, connect with them:
Twittter: @DunwoodyPolice
Facebook: /DunwoodyPolice

Chief Grogan
Twitter: @ChiefGrogan @LESMChief
Website: http://lesmchief.com/

Jul 4, 2015

 

This episdoe is brought to you by... 

Instagram is the social media platform that out performs every other platform in terms of pure engagement.

Instagram Tips

 

The Basics – Point and Shoot

Fill Out Your “Bio” Section

Make sure your bio is complete. Take the time to fill it out correctly. You really want people to know who you are and what you’ll be sharing.

Learn How to Take Great Pictures on Your Phone

The mobile nature of your smart phone combined with Instagram is the perfect pairing for an awesome presence, but you have to take great pictures to start. Learn about the settings in your smart phone. Most high end smart phones now have some pretty amazing options that can compete with a decent DSLR, but it really is still just a camera on a phone…it will never be as good as a full blown camera. (See filters for more on this.)

Get the most out of your DSLR

Share your DSLR photos with your mobile device. New cameras have WiFi cards that make this process seamless and transfer your pictures directly to your phone. Get in the habit of taking pictures continually and loading them to a file that can be accessed through your phone for easy posting at a later time.

Scenery Rules

The five best pictures I have shared on Instagram have been scenery pictures. Sunsets, blue skies, a stream and a spider’s web rocked the likes and comments. While they may have nothing to do with policing, people like to see great scenery shots so give them your best once a week.

If you like it then you better put a filter on it.

Instagram offers awesome filtering capabilities. Experiment with them. Even though some appear the same, there are subtle similarities that you can have a lot of fun with. Not every picture looks great with the same filters so play with them.

The other toys

Blur, contrast, sharpness, tilt, warmth…so many choices to play with that can have a dramatic impact on your pictures. Experiment…you’ll be amazed with what you can do to a normal picture to turn it into an art piece.

 Intermediate – Start thinking beyond immediacy and ‘build’ a picture using tools for editing photos.

Brand your pictures.

Every picture should be branded with something that says ‘you’. Add at the very least your Twitter ID on the picture and keep it in the same place every time.

Add quotes, sayings, memes.

Have a picture of a police officer and a member of the public shaking hands, hugging, high-5’ing? Add Peel’s quote, “The public are the police, the police are the public” to it. Working together

Memes tend to get a lot of traction on Instagram, so take advantage of this type of viral-style image by creating your own graphic and text combinations.  Use the Meme Generator website to research current meme trends, as well as make your own to share.

Experiment With Video Clips

Use the video capabilities. You can tell a lot with those 15 available seconds if you do it right. Every week, do a 15 second safety video.

Give a “Behind the Scenes” Look

Show your followers an inside look of policing. Things that we take for granted, the public might really like. A locker room, a roll call (parade) shot, the radio, fingerprint tools (livescan / old ink blotter),

Hashtags

If you like using hashtags, then Instagram is for you.  Instagram allows up to 30 per image so think of all the hashtags you can add to your art. You want to build an audience so think about what your fans talk about and also what other police interests are. Here’s a list:

#police #policeofficers  #hero #cops #cop #coplife #policelife  #lawenforcement  #corrections #correctionofficers #911  #heroes  #thinblueline  #officers #respectthem  #brotherhood #blueblood #family #bluefamily  #copfamily  #policefamily  #firstresponders #copwife #policewife

Pro Tip: use two hashtags in your image description then post it. Then be the first to comment on your picture using all other relevant and useful hashtags. I love using the desktop for this multiple hashtags tactic.

Share your Instagram Pics on other platforms

Don’t limit your Instagram pictures to Instagram.  Post your Instagram links to Facebook, Twitter and any other social media service you use in order to grow your user base and provide followers on other networks with valuable content. Instagram allows for cross populations, but be careful doing this. Once you have filtered and touched up your photos and they are perfect, then take the time to add that photo natively to the other platforms.

Focus on Community

Build a following through your Instagram account. You want your following to feel like a community around you so build it with that in mind. Give your followers a ‘name’  and refer to them collectively in posts.

Create an Instagram contest

Contests are great for getting people involved and bringing attention to your program. Have a contest where your audience sends you great Instagram worthy pics around a theme, “people and the police” or caption this photo are some great ideas for you to try out.

Engage

If someone comments on your pics, thank them. If someone asks a question, answer them. Go through your followers and comment on their pics, like their art. Show you are part of their community as well.

Story telling

If a picture can tell a story, think what a progression of pictures can tell. Create a hashtag around a specific event or a title for a series of pictures and tells story using the pictures.  Think of a recruit class…follow them along through their training with a few weekly pictures of their activities from first class to graduation.

Collage your pictures

If you are at an event share lots of pictures from that one event using a third party app to collage the pictures.

 

Jul 2, 2015

Today's episode is brought to you by...

Public Information Officers from across the country gathered in Arlington, Texas for the International Association of Chiefs of Police Mid-Year Public Information Officers Conference hosted by the Arlington and Fort Worth Police Department's.

It was a great three days of learning, teaching and networking with like minded people that are all committed to advancing the ability of police agencies to build relationships, trust and transparency within their communities.

In this episode I recap what went on and some of the major take-aways that I had. 

 

Jun 17, 2015

Today's episode is brought to you by;

About a week ago, online superstar, celebrity, marketing maven, fitness expert and tribe builder Chalene Johnson got the surprise of her life...she got hacked!

Chalene wasn't the target of the hack because she is famous, a celebrity or wealthy...she was hacked because she was an accessible target like thousands of others that become victims on a daily basis. 

There are always three elements needed for crime to happen.

  1. A criminal
  2. An opportunity
  3. A victim

The goal of crime prevention is to remove any one of those elements and when you do, you will remove the crime. That is exactly what this episode and show notes are about...crime prevention.

The more educated you become, the less likely you will be a victim. The more you insulate yourself, the more you remove the opportunity.  Chalene wants this story shared so that other's don't also become victims.

Click here to go to Chalene's podcasts about what happened to her.

Here are my top 10 tips to help insulate yourself and avoid, or at least make it a lot harder, to be a victim. The time in the podcast is listed when I talk about these points specifically so you can jump right there.

1) BE SMART:
5:30

2) UPDATES:
6:45

3) PASSWORDS:
7:26

4) PASSWORD MANAGER:
8:22
Here are some very highly rated password managers that can work great for your needs. 
Dashlane, Lastpass, Roboform, Password Manager Pro, 1PasswordKeePass

5) 2 FACTOR AUTHENTICATION / TWO STEP AUTHORIZATION:
9:45

6) LOCATION SETTINGS:
13:18

7) DON’T US APPS FOR LOGINS:
13:51

8) CREATE A DEDICATED SOCIAL EMAIL ADDRESS:
14:46

9) DEDICATED CREDIT CARD:
15:55

10) STOP PLAYING GAMES:
16:26

In Episode 6 of The Police Podcast, I spoke to Los Angeles County Sherrifs Deputy, Tony Moore who is a cyber safety expert. Hear what he had to say about cyber safety and the advice he gave by listening to that episode as well. 

Deputy Moore spends some time focusing on Facebook...which we all know has some serious privacy issues. 

Click here to hear Deputy Moore. 

Jun 15, 2015

Today's podcast is brought to you by...

I woke up yesterday morning to a Twitter stream full of one of the worst things possible in my mind...a police department under attack by a man with assault rifles and bombs.

By now most of us know the story of James Boulware and his attack on the Dallas Police Department. 

I became aware of it because of the awesome feed by the Dallas Police Department and Major Max Geron on Twitter.

It didn't take long to see a few tweets and turn my office into an information centre for streams on Facebook, Twitter, Periscope and Instagram.

As the day wore on and it went from breaking information to re-caps, CNN personality Fredricka Whitfield decided a good way to describe Boulware was as, "...courageous and brave..."

As I said on Twitter, could you imagine what CNN would do if a police department said something like that? They would have live reporters out front of the department interviewing everyone they could who hated the police demanding the police department be shut down, investigated by the DOJ and all members charged for crimes against humanity.

But now, 36 hours later, nothing from CNN and an apparent, I "mis-spoke" from the reporter.

Here's the clip just in case anyone thinks that her words are taken out of context. 

But let's never forget, she has a right to say those words and every police officer worth their weight in gold will protect that right even if they don't agree with her.

Thank you police, everywhere. 

UPDATE: June 14 2015...

Ms Whitfield and CNN agree that this is an appropriate apology. I think it's an even greater insult to be so flippant and arrogant. What are your thougts?

http://www.mediaite.com/tv/cnns-whitfield-misspoke-when-calling-dallas-gunman-courageous-and-brave/#ooid=lhZmZudTo25rSz4we7OjQxRbraLzeQnM

UPDATE: June 18, 2015...
I missed this when it happened but since I called out CNN and Ms Whitfield for their words and actions, the very least I can do is also share the reversal.

http://www.cnn.com/video/data/2.0/video/tv/2015/06/15/fredricka-whitfield-apology.cnn.html

 

Jun 8, 2015

Today's podcast is brought to you by:

Mike Russell has been a mainstay as the face of the Victoria Police Department in British Columbia, Canada for a few years now. He is well known within both the policing community and also the everyday people community.

Mike is also known online as "Community Mike" because of his committment to building communities and being part of the greater good.

From his website you learn everything there is to know about Mike in the first line, 

"I connect communities. How can I help you? 

I'm Mike, a community advocate, social media strategist, digitial media innovator, community collaborator, professional communicator, father of four and husband to an amazing woman.  

I've worked in communities in BC and Alberta engaging residents in community-driven solutions to complicated problems.  Using social media, digital resources, engagement strategies, and lots of coffee, our innovative solutions have been replicated and studied across North America.

From #VicPDHelps, Canada's first twitter crime reporting to the first Canadian interactive police app 'mobileVicPD' and using Pinterest to return recovered stolen property, innovation and collaboration are key tenets of our work.

I am an advocate of online security and privacy and have trained and presented on open source investigations, internet security and the implications of information sharing in our digital environment. 

The successful parterships I develop, lead to great collaborations between community, police, government, social agencies and the business community, with the end goal of creating a caring, safe community for all. 

I am a passionate volunteer and advocate, having volunteered thousands of hours with charities throughout Edmonton and Victoria and am passionate about giving back to the communities I love.

Nice to meet you, how can I help?"

You can follow Mike and the Victoria Police here:

http://sidengo.com/communitymike
http://twitter.com/communitymike

http://twitter.com/vicpdcanada
https://www.facebook.com/VictoriaPoliceDepartment
https://vicpd.ca/

Jun 3, 2015

Today's episode is brought to you by

Robert Tornabene is an active sworn police officer from the Greater Chicago area. He has taken what he has learned in policing and helps police officers and the community become safer and better prepared in the social age. 

Robert has experience as a school resource officer, gang officer, public information officer and front line patrolman and supervisor that have all leant themselves to helping him establish Gate America, a training resource for the betterment of our communities.

Robert was having a conversation on Twitter the other morning with a couple of people and the issue at hand was how posting information to social media regarding active situations with police activity could jeopardize the safety of not just the community but the public at large as well.

Robert was inspired by the conversation and took to his blog to write about it.

Read his post here:
http://gateamerica.blogspot.com/2015/06/social-media-posts-tweet-smart-in.html

I knew this was an issue that deserved more attention so I reached out to Robert and this episode is the result of that.

We would ask that our communities share this information so that the next time an event happens; the public will be more cognizant of the potential outcomes. 

This episode will also serve as the topic for #CopChat on Wednesday, June 3, 2015.

You can follow Robert here:

https://twitter.com/gateamerica/
https://www.facebook.com/gateamerica
https://www.youtube.com/user/gateamericainc/
http://www.gateamerica.blogspot.com/

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