Keynote speaker, crisis communications strategist and soon to be best selling author Melissa Agnes talks about how to become Crisis Ready so that the issues you face don't become a crisis.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
You can follow Melissa on most social media @Melissa_Agnes
Learn more about Melissa through her website,
Casie (pronounced KC) Shimanski and I met a couple of years at an event in Florida and have stayed in touch online since.
We've crossed paths in Florida many times missing each other by a few hours here and there or realizing after, "Hey, you were there?"
In December last year we actually came face to face at Social Fresh that was held at Full Sail University.
Casie comes from a family of police and has first responder blood also having ties to the fire department as well. Like anyone with that kind of bloodline, you know giving and caring are two traits that come naturally to her.
Her Dad was with the Port Authority PD for NY/NJ for 21 years.
He worked the '93 WTC Bombing & lost many friends in 9/11 as well. He has been a "founding" member of Team Live Out Loud (dedicated to Casie’s sister, Kellie's Memory).
He’s gone bald for St. Baldricks’s many times and this year will be an extra special year as Casie is going bald for St. Baldrick’s as well…. And this is a great story.
Casie is getting married on March 22, 2018 and just two days later she is shaving her head for St. Baldrick’s! Now that’s commitment to a cause and you’ll understand that more when you listen to Casie tell the story how here involvement on a personal level came to be.
The St. Baldrick’s Foundation doesn't just look to help any cancer...it is targeting child cancer. Kids that get cancer aren't contracting lifestyle cancer...they are just getting a raw deal on life and could use research dollars and money to help fund treatments specific to their unique needs.
Every day 43 children will be diagnosed with cancer and 1 in 5 will not win the battle.
Please consider donating to Casie. Her direct link for her fundraising efforts is: https://www.stbaldricks.org/participants/getmarriedgobald
This is a great video on Children's Cancer and the hardcore mission of St Baldrick's http://youtu.be/oBMd_CKEyIY
Please reach out to Casie and say, “Hi” and wish her the best for her upcoming wedding and her efforts to help out the fight against childhood cancer.
Tweet or Instagram Casie at @TheNameIsCasie.
Oh and in case you missed it... OPEN YOUR WALLET AND GIVE GENEROUSLY OR AT LEAST SHARE THIS EPISODE
Two incredible power houses in their own fields joined forces to help parents writing the book, "Outsmarting Your Kids Online - A Safety Handbook For Overwhelmed Parents".
I read this book in about two days. I know some of you could do it in about three hours. It's an easy read but more importantly it's got immediately actionable things you can do to help protect your family.
Amber and Michael talk about the must do's, the need to do's and the should do's that can make an immediate difference in your awareness and knowledge of not only what is happening in your children's life, but what they are doing in their online environment.
More importantly than that, you can recognize the hazards and dangers that might be knocking on their virtual door trying to get into their real world.
Amber and Michael have shared their expertise in the cyber world with you in this book in a way that even the most tech challenged individual can get what they are talking about, relate it to your life and show you just how important the information is.
Think you know everything there is to know? Think again. I've studied both Amber and Michael. I've listened to them teach, I've read their books, I've taken their courses and this book still taught me plenty.
ABOUT MICHAEL AND AMBER...
Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.
Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins. Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations.
In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York). Amber has keynoted more than 250 events around the world, in which she addresses the topic of business innovation and what it takes for companies to adapt and grow.
Michael Bazzell spent 18 years as a government computer crime investigator. During the majority of that time, he was assigned to the FBI’s Cyber Crimes Task Force where he focused on "Hackers" and various computer crime investigations.
As an active investigator for multiple organizations, he has been involved in numerous high-tech criminal investigations including online child solicitation, child abduction, kidnapping, cold-case homicide, terrorist threats, and high level computer intrusions. He has trained thousands of individuals in the use of his investigative techniques.
Michael currently works and resides in Washington, D.C. He also serves as the technical advisor for the television hacker drama "Mr. Robot" on the USA network. His books "Open Source Intelligence Techniques" and "Hiding from the Internet" have been best sellers in both the United States and Europe. They are used by several government agencies as training manuals for intelligence gathering and securing personal information.
You can find them online everywhere, but for simplicity sake, I'll share their websites and their Twitter links:
BONUS: For you Mr. Robot fans, off air I got Michael to open up about Season Two...OMG!!! You will love it...well, at least I think you will. He wouldn't say a word other than he's excited about it and look for it JULY 13!!!
If you're not one of the first five to email for your free copy, then click this link to buy the book from Amazon.
"Connecting great people with great people to do great things."
I could leave the show notes right there to tell you everything you need to know about Brian Fanzo.
Brian has a deep, deep history with online activities, which began with cyber security in the Department of Defence. Brian has been on stages talking about the online world for many years but what he is currently in demand for is his thought leadership with building communities and audiences.
Brian is a social and digital strategist who works with many companies introducing them to the space and or making them better in it.
His motto is, "Think Like A Fan" which has led to a movement in personal branding and story telling based on delivering content to your audience that appeals to them because it speaks to them and it is what they want.
"Give people access to people, places or experiences that they can't get anywhere else", you build an awesome audience that gets to live through your world virtually.
I love relating what brands do in the social space to what police can do to mirror their success and Brian breaks it right down to show how to that.
One of Brian's big points in this episode is being relatable with your audience and that is one of the great benefits of livestream. Authenticity is so vital.
Showing how awesome he is, Brian also "recorded" this episode. He actually live streamed it on his Periscope Channel while we were recording. Here's a bit of technology for you...
Brian was in Virginia.
I was in Nevada.
I was recording via Skype.
Brian was broadcasting via Periscope.
His recording was published 13 days before mine. Hmmmm
You can watch the scope here:
I hope you take the time to go and learn more about Brian and follow him in the social space.
FAN BOY ALERT!!!
I love Larry Winget. I love everything about him from his down home country southern style, to his cowboy shirts and boots, his social media use and of course his common sense approach to pretty much everything life has to throw at us.
Larry is very candid in his time with us and admits that he is a fan of police, not a fan of people who don't like police and does a favorite police officer...his son.
Larry is a professional speaker, author and personal development expert who has written 6 New York Times and Wall Street Journal best selling books:
Your Kids Are Your Own Fault
People Are Idiots And I Can Prove It
It's Called Work For A Reason
You're Broke Because You Want To Be
Shut Up Stop Whining And Get A Life
and my personal favorite....
GROW A PAIR.
Today's episode is brought to you by...
Chris Brogan is one of the most recognized people in the world of marketing, entrepreneurs and digital media.
I had the fortune of meeting Chris several years ago and I have been a fan from the first time we ever spoke. He has an incredible down-to-earth manner about him and a genius mind that makes him easy to listen to and admire.
One of the first books I read when I got into this crazy world of social media and communications was Trust Agents that Chris co-wrote with Kulien Smith. It is still one of the best selling books available fiver years after it was written because of it's great information for the world of influencing on the web in the new communication medium.
His most recent book, Freaks Shall Inherit the Earth shows how conforming isn't needed anymore to be successful and how you can go from being a misfit to being a misfit who makes aliving being a misfit.
Chris is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works withprofessionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speakerand the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events andcourses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
In this episode of The Police Podcast, I have the pleasure of speaking with Scott Monty.
I have been a huge fan of Scott’s going back to late 2008 early 2009 when he was the head of social at Ford.
Scott is now the VP of Strategy at SHIFT Communications where he continues to forge new paths in communications and relationship building.
Scott completely gets social media marketing and communications. His knowledge and insight are fascinating. If you can’t learn from what he does and the way he thinks, then there is no hope for you.
Scott has a weekly newsletter that I devour when it comes out. He provides awesome information for the world of digital and social media communications, what's hot, what's new and what you should be doing. Subscribe to it here:
Here is Scott’s full bio:
Ranked by The Economist as one of the top 5 of the and by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature" and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
As Executive Vice President of Strategy at , Scott contributes to the firm's thought leadership while developing new agency services, offering strategic counsel to clients, publicly representing SHIFT at events, and widening the firm’s partnership opportunities.
From 2008-2014, Scott headed the social media function at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott served as Consigliere for and spent a number of years with , a boutique BtoB agency specializing in health sciences and high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about issues in communications, advertising, marketing, technology and leadership at and also writes and cohosts , a news site dedicated to Sherlock Holmes.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and three children, golfs all too infrequently, and has a hidden talent for voice over work.
You can find Scott on Twitter
Digital Interests: http://www.scottmonty.com/
Shift Communications: http://www.shiftcomm.com/
I Hear Of Sherlock Everywhere: http://www.ihearofsherlock.com/
Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing.
I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses.
Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.
Scott shared two awesome quotes in the episode;
You must be the change you wish to see in the world - Ghandi
Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs
You can find Scott:
Stay up to date on what Scott is up to by following, friending, subscribing and or fanning him. You automatically become a member of the #AwesomeSauce society.
Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.
To order Scott’s latest book, “UnSelling” go to http://unmarketing.com/unselling/
Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” – Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”