Anthony Rodriguez is the Social Media Manager for the Palm Beach County Sheriff's Office in south Florida.
Anthony tells the story about their social media platforms being taken over by an 8 year old girl that had been dead for 30 years and how this girl brought her cold case back to life.
This is a chilling and powerful use of social media in a case that was specifically chosen that had all the right ingredients to make it a viable case to profile.
Here is a Storify that chronicles the take over and case of Christy Lina.
Plus Anthony shares his marketing strategy to get over 600 new followers on the PBSO's Facebook Page in just a few hours, 100% organically.
You can find the PBSO at:
Casie (pronounced KC) Shimanski and I met a couple of years at an event in Florida and have stayed in touch online since.
We've crossed paths in Florida many times missing each other by a few hours here and there or realizing after, "Hey, you were there?"
In December last year we actually came face to face at Social Fresh that was held at Full Sail University.
Casie comes from a family of police and has first responder blood also having ties to the fire department as well. Like anyone with that kind of bloodline, you know giving and caring are two traits that come naturally to her.
Her Dad was with the Port Authority PD for NY/NJ for 21 years.
He worked the '93 WTC Bombing & lost many friends in 9/11 as well. He has been a "founding" member of Team Live Out Loud (dedicated to Casie’s sister, Kellie's Memory).
He’s gone bald for St. Baldricks’s many times and this year will be an extra special year as Casie is going bald for St. Baldrick’s as well…. And this is a great story.
Casie is getting married on March 22, 2018 and just two days later she is shaving her head for St. Baldrick’s! Now that’s commitment to a cause and you’ll understand that more when you listen to Casie tell the story how here involvement on a personal level came to be.
The St. Baldrick’s Foundation doesn't just look to help any cancer...it is targeting child cancer. Kids that get cancer aren't contracting lifestyle cancer...they are just getting a raw deal on life and could use research dollars and money to help fund treatments specific to their unique needs.
Every day 43 children will be diagnosed with cancer and 1 in 5 will not win the battle.
Please consider donating to Casie. Her direct link for her fundraising efforts is: https://www.stbaldricks.org/participants/getmarriedgobald
This is a great video on Children's Cancer and the hardcore mission of St Baldrick's http://youtu.be/oBMd_CKEyIY
Please reach out to Casie and say, “Hi” and wish her the best for her upcoming wedding and her efforts to help out the fight against childhood cancer.
Tweet or Instagram Casie at @TheNameIsCasie.
Oh and in case you missed it... OPEN YOUR WALLET AND GIVE GENEROUSLY OR AT LEAST SHARE THIS EPISODE