It's a dull, dreary, gloomy day here in Central Florida. The kind of day perfect for reflection.
Just as I was about to start recording this Point To Ponder I was sent a Twitter message which became the core for this PTP.
Positive thoughts was not the original plan for The PTP, but it sure took over as I laughed at the context...donuts and donut holes but thought more about the meaning.
Enjoy many positve quotes in this one.
Two things drove the Internet yesterday...llamas and a dress. Not since Monika Lewinski have we talked so much about a blue dress...or was it a white dress?
The evidence is in and the fact is everyone is right, until all the information has been presented.
I got to thinking why so many people see this dress differently. I clearly saw it as the correct color and then I realized; we all have filters.
Filters determine everything we see. Filters alos come from many places:
Before we make decisions based just on our own experiences, think how awesome it would be to make decisions based on all the information available.
Empathy then has a chance to take hold and real change can happen.
The dress is definitely two colors although there is a huge argument over which two colors it is. The reason is the filters...remove the filters and we all see things the same.
Today is the day that the Internet has changed forever with a 3-2 ruling by the Federal Communications Commission in favor of Net Neutrality.
Is that an over the top statement or is it the reality?
I have no idea. Mainly because no one has been allowed to see what the rules containied in the 322 page document are. Now that the vote is in and net neutrality wins, we can see what the rules will be.
I have no informed opionion on this becuase most of what I could base that on has been politcial or business rhetoric.
Do I want a fair Internet that is equally accessible for all? Sure I do. Do I like that there will be regulations created to do that now? Not really. Even if there is a base rate on the access, you could be taxed through the nose on the data you pull in.
Oh, and how do we all feel about regulatory industries already? Some good, some bad.
Who knows. But as the next few days pass it will be very interesting to see where this all goes.
Constable Mark Smith is the Digital Communications Manager with the Calgary Police Service.
In today's episode Mark talks about his role with the Calgary Police and offers his expertise in using social media to connect with the community of Calgary.
Mark was in place for the 2013 Calgary Floods that opened the world of emergency communications to the concept of being put in Twitter Jail. Prior to that very few people outside of bloggers and people who were active in Twitter chats really knew what Twitter Jail was all about.
The Calgary Police team was providing timely flood information that was impacting thousands of people and suddenly thier ability to provide information was halted.
Recently Mark has been story telling in a very uniques and captivating way through #CstSmithStoires on Facebook utilizing the Notes application.
Mark talks about the work around for that and offers some excelllent tips on utilizing social media.
You can follow Mark and the Calgary Police Service:
I saw 5 articles today come into my streams that all talked about police using tools to monitor social media posts by the public.
The ACLU gets in on the act protesting the practice saying that the action is an infringement on people's privacy. Well, I'm not so sure about that since the only thing that can be harnessed is public posts in the first place, but it does raise a valid point.
What are the police doing with all that data they are compiling?
I offer a few points to ponder in this episode about just that.
There are hundreds and hundreds of social platforms and networks that we can use to message our audience and multiple mediums that we cad do it in.
The question has to be asked, "Should we blast our information out there like a shotgun or be accurate with lazer like focus of a rifle?"
There are great argumetns for each side of the equation so here is my suggestions.
Always have laser like focus and if you choose to use multiple platforms, aim your shotgun with a rifle scope. Provide the best infromation availble that you can for all the platforms you use with native content.
In this episode of The Police Podcast, I have the pleasure of speaking with Scott Monty.
I have been a huge fan of Scott’s going back to late 2008 early 2009 when he was the head of social at Ford.
Scott is now the VP of Strategy at SHIFT Communications where he continues to forge new paths in communications and relationship building.
Scott completely gets social media marketing and communications. His knowledge and insight are fascinating. If you can’t learn from what he does and the way he thinks, then there is no hope for you.
Scott has a weekly newsletter that I devour when it comes out. He provides awesome information for the world of digital and social media communications, what's hot, what's new and what you should be doing. Subscribe to it here:
Here is Scott’s full bio:
Ranked by The Economist as one of the top 5 of the and by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature" and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
As Executive Vice President of Strategy at , Scott contributes to the firm's thought leadership while developing new agency services, offering strategic counsel to clients, publicly representing SHIFT at events, and widening the firm’s partnership opportunities.
From 2008-2014, Scott headed the social media function at Ford Motor Company and held the title Global Digital and Multimedia Communications Manager. He advised on social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Prior to joining Ford, Scott served as Consigliere for and spent a number of years with , a boutique BtoB agency specializing in health sciences and high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about issues in communications, advertising, marketing, technology and leadership at and also writes and cohosts , a news site dedicated to Sherlock Holmes.
Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including Bloomberg, NBC, NPR, CNN, Fox Business, The Wall Street Journal and more. Scott is a recognized thought leader in the communications and marketing industry and frequently speaks at events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and three children, golfs all too infrequently, and has a hidden talent for voice over work.
You can find Scott on Twitter
Digital Interests: http://www.scottmonty.com/
Shift Communications: http://www.shiftcomm.com/
I Hear Of Sherlock Everywhere: http://www.ihearofsherlock.com/
In today's Point To Ponder we take a quick look at Facebook Insights.
Facebook Insights provides a treasure trove of information to help your social media program do better.
Have you ever taken the time to really dive into the insights to help you imporve the information that you are providing to your community? How you are reaching people, where they are, what makes one post more popular than another with a specific audience are all types of information that can be accessed with this simple tool the Facebook provides.
Take the time to look into the insights and use the data to generate information to tell your story better.
Todays Point To Ponder comes from Brian Solis. He is a digital marketer, anthropologist and futurist that gets huma nature on social.
I highly recommend that you follow what Brian has to say:
"Our communities are defined by the sum of what we create, curate and collaborate. By spending more time before doing so, taking into consideration the very people we wish to engage, we strengthen our personal relationships while also upgrading the global potency of the human network. "
If you want to engage people and build communities, make sre you are adding value to theri lives and that the infromation you provide is in such a way that you are giving them the value they need.
Take the time to do things right. Don't be in such a rush.
In this episode Randy Arsenault talks about connecting with his community, establishing relationships and building trust.
Randy Arsenault has been policing in one of Toronto's toughest areas with a commitment to youth outreach and making his community safer through continuous messaging to promote the Toronto Police Service.
He has built an online reputation for telling it like it is and challenging people to do more for one another and themselves.
Randy brings a simple approach to his policing style...make a positive impact and change for the better. He may be a big city cop but he chooses to spend his off time living in the country where he shares the simple life with a dog by his side, of rugged living with his community.
Randy knows that being relateable is one of the keys to establishing strong bonds and showing his personal side while always bringing a great message is a recipe for his success.
Few do what he does as well or with as much commitment.
Who honestly cares about big data?
Big data is just numbers and metrics and pods. What we really want isn't data, it's the information that the data represents. It's the stories we can tell wiht that infoermation to justify actions with examples, justify the use of resources in one area over another or most importantly to scrap programs that just can't be justified becasue the information available can't be justified by the data.
Share your information with your community and you can help make a strong partner built on trust through information sharing.
What a great day...Valentines Day. The day we celebrate love. If you're smart you celebrate it everyday, but if you're really smart this is the day you get to do a little extra in the name of the person you love.
In today's PTP, I go all Biblical and quote some scriptures all about love and the importance that love plays in the Bible and how that should transcend to all of us.
Hope, Faith and Love....and the greatest of these is love.
Love thy neighbor as you love yourself.
For God so loved the world the he gave his only son.
Happy Valentines Day everyone.
Police in South Florida are encouraging parents to check the online accounts of their children after three teens were accused of creating an Instagram account to solicit and post explicit photos of other minors.
Pembroke Pines police arrested two boys, ages 12 and 15, and a 13-year-old girl Thursday. They face charges of electronic transmission of child pornography.
The arrests followed a 10-week investigation.
Police say the social media account encouraged its 500 followers to post nude and sexually explicit photos of minors to "expose" them. The posts included their names and personal information.
Give me a freaking break!!! Come on parents....you can do better. Get invloved in your kids lives. Pay attention, be responsible.
Need help? Here is the link to my Cyber Safety For Families eBook.
Here's the full news story:
You may not know the name Emeka Mbadiwe but you will certainly appreciate his message and his mission.
I discovered Emeka on Facebook when I came across a video he created sending a message to young black men in response to the aftermath of the Ferguson decision and the riots that occurred.
We start this episode with the audio of the video which is extremely powerful.
But, Emeka is way more than just one video. E
On today's Police Podcast Point To Ponder, we talk about video and the best way to share it.
At the end of 2014 a study showed that native Facebook Video uploads surpassed that of YouTube. What does this mean? Plenty.
Facebook continues to show it's domination and control of the social space and has now taken on the video big gun.
Does this mean that you shouldn't be using YouTube? Absolutely not...you need to ustilize the power of both platforms.
Share your content natively to each. This might mean a few extra minutes of backend work, but the front end benfits are still impressive.
Don't ever forget that YouTube is a Google property and anytime you can add Google juice to your work, do it.
Today's point to ponder was inspired by the movie, American Sniper.
In one of the scenes, a young Chris Kyle was at the table with his younger brother, mother and father and his dad was giving a life lesson on the three roles of society...the sheep, the sheepdog and the wolves.
I got to thinking that there is a missing role in that tale and that is of the Shepherd.
I belive that the Shepherd is who police ost ought to be like, not the sheepdogs as they are so often believed to be.
I'm joined today by Captain Jeffery Stonebreaker of the Orange County Sheriffs Office (Florida). Captain Stonebreaker and I talk about leadership, service and a huge topic...the theft of legal guns from parked cars.
This episode is dedicated to the memory of Deputy Sheriff (Johnathan) Scott Pine who payed the ultimate price in service to his community when he was shot while in foot pursuit of a vehicle B&E suspect.
According to the OCSO, during 2014 the took 499 reports for guns stolen from parked vehilces. An incrdible 167 of those thefts occurred from vehicles that weren't even locked!
On Monday February 9, 2015, the OCSO is launching a "Responsible Gun Ownership Campaign"
Sheriff Jerry Demings and Crimeline Executive Director Barb Bergin will outline a campaign to deal with a growing problem: stolen guns getting into the hands of criminals. They will be joined by area law enforcement officials. 499 firearms were stolen from a home, business or vehicle in Orange County last year, up from 2013.
The campaign will include Public Service Announcements, billboards, flyers, a gun lock giveaway and a gun buy-back event on Friday.
Deputy Sherrif Pine was killed while responding to just this type of crime in progress when he was killed.
Deputy Sheriff Jonathan Pine was shot and killed while responding to reports of car break-ins in a gated community off of South Apopka Vineland Road.
When deputies arrived shortly after 11:00 pm one subject fled on foot. Deputies located the subject shortly after midnight near the intersection of South Apopka Vineland Road and Westminster Abby Boulevard. The man began to flee on foot again and then fired several shots, striking Deputy Pine.
The subject then ran a short distance away and committed suicide. Deputy Pine was transported to Orlando Regional Medical Center where he was pronounced dead.
The man's girlfriend, who was also at the scene, was arrested and held in connection with the incident.
Deputy Pine had served with the Orange County Sheriff's Office for two years. He is survived by his wife and three young children.
For more information about the Orange County Sheriffs Office:
Orange County is located in Central Florida and has a living population of over 1 million people and hosts over 54 million visitors annually.
It is home to Orlando, Disney, Universal, SeaWorld and the Orance County Convention Center.
Today on The Police Podcast, I’m joined by Scott Stratten. Scott is best known online by his 176K Twitter Followers as @UnMarketing.
I have known Scott for the better part of 5 years and have been able to tap into his brain on several occasions. He provides honest opinions and backs them up with facts which is no doubt a big part of his success in making the marketing world take notice of his skills in calling out bad examples of marketing and helping those businesses transform into solid, customer centric businesses.
Scott and I talk about marketing, authenticity, building realtionships, social currency and the secrets to great communication along with his new book, UnSelling.
Scott shared two awesome quotes in the episode;
You must be the change you wish to see in the world - Ghandi
Heres to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. Theyre not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you cant do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Attibuted to Steve Jobs
You can find Scott:
Stay up to date on what Scott is up to by following, friending, subscribing and or fanning him. You automatically become a member of the #AwesomeSauce society.
Scott has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.
To order Scott’s latest book, “UnSelling” go to http://unmarketing.com/unselling/
Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.
“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year” – Tom Moradpour, PepsiCo, International Marketing Director, Pepsi
His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”
Transparency is operating in such a way that it is easy for others to see what actions are performed. It has been defined simply as "the perceived quality of intentionally shared information from a sender".
In today's world of social media it is paramount that we are transparent in our actions to help build relationships and most importantly, trust.
Babies cry for it, grown men die for it...recognition.
In a 2004 study by Maritz, statistics show that when an employee is receiving recognition he or she is 11 times more likely to be satisfied with their job, 7 times more likely to strongly endorse their company, and 5 times more likely to feel highly valued in the office. This may be common sense, but people are better off when they feel appreciated or gain some recognition.
Think about the power that recognition can give to your employees and it doesn't have to cost you a cent. A pat on the back, a verbal acknowledgement is all it takes sometimes to show how much you appreciate the work of your people.
This can create powerful brand ambassadors, defenders of your brand and a ore loyal and productive member of your team.
Recognition....give it away!
Today I am joined on The Police Podcast by Deputy Sheriff Tony Moore of the Los Angeles County Sheriffs Department.
Tony is a member of the trailblazing E-Comm Unit of the LASD where he is a public information officer specializing in cyber safety and crypto currency.
Deputy Moore takes the time to walk us through exactly what crypto currency and BitCoin are along with some of the most important safety precautions you can take with your Facebook account.
Tony was great with his time for The Police Podcast audience and we just kept talking because everything he was saying was so relevant to our audience and so important.
At one point Tony was discussing Coinbase Exchange and related some information from their website that he learned wasn’t completely accurate and he immediately wanted our audience to know…he is just that great of a guy and dedicated to the details.
Coinbase is NOT legal in all 50 states…learn more here…
You can read some of Deputy Moore’s thoughts here on his website:
Here is a quick recap of Tony’s Recommendations for Facebook settings:
Turn off you friends list on your profile page this reduces the chance of someone spoofing your account if they don’t know who your friends are"
Code generation (2-Factor Authentication)
Privacy Settings and Tools:
Review all post and things you’re tagged in
Strict filtering for “inbox” items
Timeline & Tagging
Who can post on Timeline: NO One
Review posts friends tag you in
No one. However we follow the Complaint process.
Turn On: This setting will remove the need to “friend” those that friend you. By not friending back, their friend request will automatically turn to a “follower”. They also have the option to just follow you as well.
Apps, Websites & Plugins - Personal choice
Apps Others Use
Superbowl XLIX is in the record books and the only takeaways I got from it are Seattle lost (New England didn't win) and the worst play call inhistory was also the best play call in history.
The US Army deletes a tweet that was viewed as offensive to some, which means that it needs to be considered offensive to all.